Storyboarding Multi-panel concepts
While undertaking Kantar (India) Innovation Lab’s project as a freelancer, I felt that few of their concepts required more than one panel to visualise. I suggested the team to adopt a ‘storyboard like’ visualisation technique to present their ideas to their clients.
The following multi-panel concepts were created for Kantar’s food and beverage client that wanted to increase sales of their existing potato chip product . The storyboard styled concepts showcase consumer journey as they find different surprise gifts in their potato chips packs.
