Designed bottle for PepsiCo’s Gatorade sports drink. The bottle was sold in the Indian market as a complimentary athletic equipment (sipper bottle) from Gatorade.
Design a packaging solution for Gatorade that reflects the brand’s ‘Performance’ proposition
Gatorade Sports Drink Bottle Design
In 2009, PepsiCo India reached out to the famous Desmania Design Studio to craft a radical sipper bottle that reflects the product’s core value proposition ‘performance’. Although I was heading the Action Figure design studio at the consultancy, I was considered as the apt designer who could conceptualise and bring in the ‘energy/performance’ elements into the product. I was assigned as a lead of the project - responsible to conceptualise, 3D model, render, prototype and supervise the engineering team to bring out the undiluted intent of the original design.
The product was later sold in the Indian market in 2010 as a complimentary equipment (sipper bottle) along with the drink.
CATEGORIES
Packaging Design
ROLE
Design Research, Ideation, Sketching, 3D Modelling, Rendering, Mockup Supervision, Engineering Supervision
Time
2 months
Company
PepsiCo
MInd Map & Mood Board
Kicked-off the project by creating a mind map of the hard and soft feature explorations of the product. Later, created a mood board to understand Gatorade’s existing design language and other available sipper bottles in the market.
Ideation & Form Generation
Based on the mid map and mood board, created a number of rough forms for the sipper bottle. One form in particular, (highlighted on the left), caught the design team’s attention as its ‘animated rings’ reflected ‘motion/performance’ element to a great extent. Bottle grip was another design element that could provide the right user experience and help in selecting the relevant form. Converting the forms into silhouettes and combining them with human grip sketch, helped choose a form that gave the most ‘energetic’ tactile experience.
CAD Modelling
Converting such a radical and unsymmetrical design into a feasible bottle design was technically challenging. The objective at every stage was to control the original ‘animated ring’ design element while maintaining the technical specifications (volume) of the bottle.
Different orthographic views of the product and logo placement
Rough Mockup
After creating the CAD model, the engineering drawings were sent to the model maker to create the 1:1 aesthetic prototype with the right pantone color.
Production
Image above shows the HDPE blow moulded threaded bottle with an injection moulded cap. The product was launched in the Indian market in the year 2009.